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What is Google Ads? Google Ads is a pay-per-click (PPC) advertising platform where advertisers pay per click (or impression) on an ad. Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business because they’re searching for products and services like yours.There are nine different types of Google Ads you can choose from: Search, Display, Shopping, Video, App, Discovery, Local Services, Performance Max, and Smart.
What Is Google Ads ?
How Google Ads Work
Google Ads is based on a bidding system, where you, as the advertiser, select a maximum bid amount you’re willing to pay for a click on your ad. The higher your bid, the better your placement. You have three options for bidding: CPC, CPM, or CPE. CPC, or cost-per-click, is the amount you pay for each click on your ad.
Maximise leads and conversions
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Increase online sales
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Drive in-store foot traffic
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Market your app to new users
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