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Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services. These partnerships have been going on informally since the dawn of social media. By 2009, they were sufficiently commonplace for the US Federal Trade Commission to step in and regulate them through the so-called Mommy Blogger law. (China, India, and the United Kingdom have introduced similar regulations.)

What Is Influencer Marketing ?

How Does Influencer Marketing Works?

Influencer marketing is a form of marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure. Companies may ask a person with a large following to publish social media content that promotes their products or services.

Choose the Right Influencers

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Define and Measure Success

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Keep Everyone on Track

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Hold influencers accountable

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Create a successful influencer marketing strategy for your brand

It’s clear—influencers are the new wave in marketing. However, the influencer marketing world is constantly evolving, and in five years may be drastically different from today.While working with influencers has unique considerations, setting up a campaign is the same as most marketing campaigns: research, set a budget, determine goals, find your influencers, and review and revise. Once you’ve got a hold of the rhythm, creating different influencer marketing campaigns to meet your brand’s various needs will become second nature